One clerk wrote to me, aghast at the money we spend on advertising. The ever-present Letter Carrier Al is grabbing attention through television and print advertising. To this one employee, it seems a waste, especially when supplies are cut back, hours reduced and operations contracting.
But one Montana Postmaster wrote with an opposite opinion.
"My post office is in a very small community and the one thing I have learned in the last seven years is that people don't read or have time for sales pitches. The Priority Mail advertising has educated customers to the level that they very rarely ask for Parcel Post mailing."
For her, it's money well spent. "National advertising works hand in hand with local Post Office service."
What do you think? Should we curtail advertising until we get our finances in order? Does it bother you that we spend million in advertising, yet we are rationing basic office supplies? Are the two even compatible? Comment here.