The study suggest that Coupons, catalogs and credit card offers will find other ways of getting into consumer's hands.
What do you think about this? Comment here.
photo courtesy Carla DeKalb
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Thursday, June 11, 2009
Direct Mail -- the end is not in sight?
A recent study predicts a 39 percent drop in Direct Mail spending in the next four years. The study, by the Borrell group, says that annual spending on Direct Mail will drop from $49,7 billion in 2008 to just $29.8 billion in 2013.
The study suggest that Coupons, catalogs and credit card offers will find other ways of getting into consumer's hands.
What do you think about this? Comment here.
The study suggest that Coupons, catalogs and credit card offers will find other ways of getting into consumer's hands.
What do you think about this? Comment here.
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6 comments:
No one likes spam sent in their email. Yet people complain when they get ad mail in their regular mail.
Without advertising how can a business grow?
The biggest gripe about ads in regular mail is "you killed a tree to send this".
What about the services that grow trees to be harvested for paper?
Is it better to put them out of work also?
Send me all the ads you want.If I don't like them I can dispose them to recycling and the system works!
It scares me to death to think about what the future hold for the Postal Service. Will any of us who are in our 30,40,and 50's be able to retire from the Postal Service? I really don't think that many of my fellow employees are actually believeing the fact that we are in serious trouble. I have already put in 15 years and it would be very hard to change professions at this point of my life. I can't imagine going back to school and starting over.
There will always be a place for the Postal Service in American lives. The current fear is warranted, but the economy will rebound and mail volumes increase. The Service must reduce administrative positions, put a hold on automation, and scrutinize the purchasing agreements for over pricing.
For my family, it's not really the fact that we get "junk" mail but rather where it comes from. If you subscribe to a gardening mailer for example, you are suddenly flooded with ad mail from every possible source on the face of the earth. It is clear to me that Company A, once they have exhausted the list, sales it's list to Company B, and so on. I also believe that the USPS plays a role in this mass marketing by allowing mailers to locate you by providing addressing to these companies, not necessarliy giving our addresses to them....but allowing them to use our databases.
Advertising mail or junk mail as some call it is not cheap for the advertiser.
They must come up with an idea to sell their product or hire someone to do so and print and postage the mailpiece.
They use lists that show items people bought in hopes the buyer would like their products also.
Try thinking of yourself as a business owner. What would you do to let buyers know about you?
Ever been to a yard sale or a flea market? Some of the items in these sales are considered someone's junk,while others see them as a great find.
That's what advertising mail is like. To some it is junk mail because they do not want what is advertised.
To others it is "that's just what I have been looking for" mail.
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