Wednesday, November 25, 2009

Mr. ZIP sighting

It has been years, but Mr. ZIP has resurfaced in Burrton, KS. Here he is pictured in the 1909 Fall Festival Parade tossing candy to the children that lined the streets.

Should we bring back Mr. ZIP in our marketing? Let me know here.


14 comments:

Anonymous said...

Yes. I can remember going with my Grandmother to pay the electric bill and getting free, quality, enamaled, Ready Kilowatt pins. I used to bug my grandmother to go with her just for the pin. We should hand out free Mr. Zip pins to all the little ones who come in with their parents. Great advertising! Do an upbeat, modern day Hero Mr. Zip commercial to reach the very young crowd.
Make Mr. Zip into a forever stamp.

Anonymous said...

Them sure are some futuristic-looking cars for 1909!

Anonymous said...

I don't know about Mr. Zip but something needs done. The eagle on our logo just isn't cutting it.

Dan Sharitz said...

No, the USPS should not bring back Mr. Zip. The idea and the look of the character is dated and we need something fresh. The young generation that uses electronic media almost exclusively are the people that we need to reach for our future and they will pay no mind to Mr. Zip.

Anonymous said...

Why not? I think we need to come down out of our "corporate stuffy-style" ivory tower and become more people friendly. Decorate our lobbies to suit our communities. Do something more to target our future customers. Any maybe Mr. Zip could do the trick!

Merk said...

Mr. Zip is outdated. He was used to introduce zip codes. We need something to promote our current products, maybe a Priority and/or Express Mail mascot or something to remind customers of the value of hard copy mail, or maybe even a usps.com mascot.

Anonymous said...

Mr ZIP wasn't created until the 1960's. A more recent version shuld have been as a single parent with four little Zipettes to represent ZIP +4!!! Today's version should be something along the lines of a Transformer who can change into some type of futuristic package delivery contraption.

Anonymous said...

No, the point of Mr. Zip was to encourage customers to use their zip code. So there would be no point wasting money we don't have to promote Mr. Zip.

Anonymous said...

No, the point of Mr. Zip was to encourage customers to use their zip code. So there would be no point wasting money we don't have to promote Mr. Zip.

Anonymous said...

I love Mr. ZIP!! I collect Mr. ZIP items and have them displayed in my PO.

However, I don't think we should bring him back as a mascot. His job was to introduce the ZIP Code system. I agree that we should come up with something new and fresh to promote our Priority Mail service and the Flat-Rate boxes.

Anonymous said...

Are you sure the parade was in 1909 that Mr Zip was walking in? Those cars look a little newer then that!

Anonymous said...

Bring back MR Zip, Jack-in-the-Box brought back Jack and it's been great for their marketing.

Anonymous said...

Mr. Zip still has a purpose. So many people do not know the additional four digits to their zip code. Unfortunately, most teenagers don't know how to address an envolope properly. Something new can still be created, but Mr. Zip is needed.

Anonymous said...

Yes Mr Zip is great and should continue as part of the Postal Service.