We are planning on launching a major advertising campaign this fall promoting the use of the mail as a marketing tool by American businesses.
There's a big opportunity out there. More than 75 percent of businesses don't use the mail to promote their services and products.
The campaign will include television spots and Direct Mail.
One of the ideas is to have representatives of companies talk about their use of the mail and how their business success depends on it.
Do you think these kinds of ads are useful? What kinds of companies would you like to see highlighted? Comment here.