Thursday, June 2, 2011

Using our customers in advertising -- A good idea?

We are planning on launching a major advertising campaign this fall promoting the use of the mail as a marketing tool by American businesses.


There's a big opportunity out there. More than 75 percent of businesses don't use the mail to promote their services and products.

The campaign will include television spots and Direct Mail.

One of the ideas is to have representatives of companies talk about their use of the mail and how their business success depends on it.

Do you think these kinds of ads are useful? What kinds of companies would you like to see highlighted? Comment here.

10 comments:

Anonymous said...

I think having customers tell how USPS helped the smaller businesses grow and compete with larger companies would make the most impact.

Also, eBay and othr online sellers who advertise and ship through USPS. Let the public know print is still vital.

Anonymous said...

Sounds good - Let's do it!!!

Anonymous said...

We have thousands and thousands of SEmi trailers on the road! UPS Fed Ex all have their own trailers with their LOGO on them . Why not have our own fleet with advertising on the sides

grannybunny said...

I think Mom and Pop business -- especially if they have benefitted from EDDM -- would be good.

Anonymous said...

I would like a stronger partnership with websites which use other vendors.

Candice PMR said...

Sounds like a great idea! I would also like to see big magnets for your car of the usps logo. Either for rural carriers to put on their vehilcles or for sale to the public, or both.

Anonymous said...

Don't forget our man Al - we've spent a boat-load making him the face of the USPS and he should be leading the charge in any new endeavour. He's well-liked and accepted, and any new campaign with him as the spokesperson will at least get folks to pause and listen. It's a natural fit!

Anonymous said...

Testimonies of small business owners about how direct mail grew their business, citing actual numbers depicting the growth in revenue.

Anonymous said...

Why not advertise on the rear door of the carriers' vehicles? They then can even do local advertisement for their area.

Anonymous said...

I do think it helps to hear from another company how the mail helped them achieve success.