If you're looking for the 2012 stamp program to be announced with cameras clicking and a big press conference with blue drapes being pulled off stamp blow-ups, you might be waiting a long time.
The 2012 stamps will be first announced exclusively on Facebook and Twitter. The stamps will appear — one day at a time, five days per week on the sites.Get a head start by "Friending" the Postal Service at
http://www.facebook.com/USPSStamps and follow USPS on Twitter@USPSstamps.”
If you aren't already familiar with it, check out Beyond the Perf — the Postal Service’s website that provides an in-depth look at stamps. The site will also include a preview of next year's stamps.
What do you think about this move? Comment here.
11 comments:
Good to see the USPS moving into the 20th century !!!
Stupid attempt to artificially create anticipation and one more slap in the face of long time collectors who do not want to get news releases one stamp at a time.
Many of your stamp collectors are older and change is sometimes difficult. Using Twitter and Facebook may bring in a younger group of stamp collectors.
At the same time, why not honor those collectors that have been loyal to the Postal Service and hold a stamp unveiling where they can participate and purchase products. Take this opportunity to introduce the Postal site "Beyond the Perf" to the collectors and others.
Good to see that we are reaching out to the younger generation but don't overlook the ones that have been collectors before there was Facebook and Twitter. Not everyone likes Facebook and Twitter.
I just tried the link for Facebook and either you forgot part of it or it isn't really there because all I get is an error that I typed it wrong or the page has expired. What should come after the "and" in the link (since you have and and)?
Another step in making the Postal Service user-unfriendly to older folks and rural residents. Regardless of what the "big boys" keep saying as they close hundreds of Post Offices nationwide, many people do not have internet access or are not comfortable buying products and paying bills on the Web. It seems as if the Postal Service is deliberately trying to get rid of its' most loyal customers.
I am sure facebook and twitter are blocked on a lot of postal computers. I do not understand why they do not leave the unveiling ceremony in place. These events are very positive for the Postal Service's image and popular with the patrons.
We need to go into the social media. However, USPS has a schitzophrenic attitude toward facebook, etc. Up until very recently -- in the context of prohibiting Postal employees from accessing social media on their work computers and Blackberries -- USPS was (falsely) claiming that it did not have a facebook presence, even though a Postal publication, USA Philatelic, was openly advertising its facebook site.
I think it's great to have an internet presence, but we shouldn't forget about our customers who ACTUALLY MAIL LETTERS!! As the above poster mentioned, the VP's at HQ, as well as the PMG, think everyone should live in a big city or drive to one to use our services. They are tarnishing the image of the Postal Service when they turn their backs on rural customers.
I think it is a good way to cut costs.
i agree with you on the fact that we are tarnishing the postal services image. then ruarl customer is going to suffer from all of this. i think it is a really bad move to close all of the small rural post office. i think the out come will be horiable. not only for the customer but for all of the the state rep's etc. the people will not forget how they were treated and forgotten. the postal service will not recover from it. people will start going to the competitors. the customer's that still pay there bills threw the mail will go to the electronic option. the postal service will lose even more customer's and money.
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