The Icelandic postal service is under a major strain thanks to the new IKEA Catalogue.
The big catalog from the the Swedish furniture manufacturer is sent to every home -- all 118,000 of them.
The distribution is a considered a big event for the nation, and is the subject of news stories and coffee shop discussions.
The IKEA brand, which is just making U.S. inroads, spends 70 percent of its marketing budget on printing and mailing catalogues. They print more than 175 million copies annually worldwide.
The catalog is now 55 editions, in 27 languages for 36 countries.
You can have the the catalog sent to your home, and your carrier will thank you. Click here.
(From Benny -- Remember when we delivered scads of JC Penny, Sears, and Montgomery Ward catalogs?)
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