It's called a QR code -- short for Quick Response. Smart Phones with cameras can download a special application. If you take a photo of the code, it will take you directly to the web page.
What it does for mailers is connect their printed mailed items to their online store.
It allows our customers to have both an online and a print catalog presence.
If you have a smartphone, try it out! Care to comment?
What do you think?
10 comments:
So....instead of the mailer mailing a catalog.....now they simply mail a letter sized piece with a link to the catalog. Hmmmm how much extra do we charge for this "service"?
I can't afford a smart phone with my postal wages.
I think this is a great selling point for businesses looking to do mass mailings.
On the other side of the coin, I received a mailpiece in my mail just this morning with one of these codes on it. However, I do not have a smart phone and have no intention of getting one! I will visit websites, though, of companies that send me something that peaks my interest.
TIP OF THE DAY: Be careful what you "down-load" to your phone. When you click or down-load one of these codes to your phone - you know not what you might be releasing!!!
I see these codes as a good thing. It's really no different than when businesses sent out mailings with their website addresses splashed across the front. Plus, if it gets the techies to see the mail as relevant, then that's a good thing for us!!
I think it's great, as it encourages companies to add direct mail, in conjunction with their Internet offerings. I don't have a Smartphone, but I think you have to print off a hard copy of the image -- rather than just photographing it off your monitor -- to make it work.
You have to have a tag reader application, not just take a photo of it. However, I could not get it to work even with tag reader!
Actually, it works flawlessly. Download a reader at qrcodecity.com
I feel the same way about this as I do most technology......it is a great tool that can be very helpful. However, not everyone wants to rely entirely on this type of technology or be forced into buying a smart phone. Therefore, I hope that it is maintained as an "option" for convenience, not a
"requirement".
I saw an interesting use of the QR code. An artist does a controversial painting which was refused to be hung at an art venue. The artist replaced his painting with a picture of a QR code which when scanned takes the user to a picture of the painting.
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