According to Beyond the Perf, the Lunar New Year series has far exceeded expectations.
It all began in 1992 with the release of a Happy New Year! that stamp celebrated the Year of the Rooster in the traditional Chinese calendar.
USPS sold more than 300,000 stamps in New York City and more than 2 million in San Francisco in just a few weeks.
That's nothing to cluck at.
So, ever since, we have been issuing stamps to coincide with other years in the Chinese calendar: Year of the Dog, Boar, Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Ram and Monkey. See the slide show of the stamps here.
Once the series ended, it progressed to a new series, Lunar New Year. This year's stamp is the beautiful narcissus inspired version of the Year of the Tiger.
To see the artist's process for producing the stamp, click here.