Tuesday, March 30, 2010

Surprise. Younger customers want six-day delivery more than their parents

A USA Today/Gallup poll conducted earlier in the month showed overall support for five-day delivery.

But one surprising twist was that only 58 percent of those in the 18-34 age bracket supported a reduction in delivery days compared to 73 percent among those 55 or older.

Why do you think this is?  Comment here.


Anonymous said...

Interesting result. My next question would be "Why?"
Is it a security factor that mail delivery is steady in a constantly changing world?
Is it because they want their NetFlix tonight?
Do they sell on Ebay?

PostMuse said...

It's because there is a growing number of young people who have discovered the joy of letter writing. Just look at postcrossing.com, swap-bot.com, the many, many Yahoo groups devoted to letter writing. Blogs like missivemaven.blogspot.com, 16sparrows.typepad.com/letterwritersalliance, goodmailday.wordpress.com, are popping up all over. I often send, and get, nearly 100 pieces of mail a week. The trouble is the polls only poll those with landline telephones. Most young people don't have landline telephones.

Anonymous said...

I was wondering if it is because they have friends in that age group that work for USPS and the elimination of Saturday delivery would mean no job.

Anonymous said...

I'm not sure how accurate this poll is. It may be that younger people think this is a tax supported service and just take it for granted that it's there. Or perhaps they feel cutting a day will result in layoffs. I know my daughter and her friends don't use the mail as much as when I was in that age-group since computers, cell phones, etc. weren't around yet. And I think the days of "pen pals" has faded since people connect globally of Facebook, My Space and other sites. Still, she sends more cards that the rest of her friends since she works in a Hallmark store.