Benny here.
The Postal Service is now market testing a “Sample Solutions" co-op box.
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A sample sampler box |
The parcel box will contain an assortment of beauty, health and snack food items from multiple consumer packaged goods companies. The co-op boxes, which will be distributed to 200,000 consumers in Charlotte, NC, and Pittsburgh, PA, will be branded with the Postal Service logo and include the tagline “A selection of free product samples.”
Back in my day, I tried this. I sent out sample boxes of spices, tack, and Dr. Benny's Potion #12. I got some sales. I got some flack, especially from Alexander Hamilton who disputed the claim that the potion would increase sharpness. Hey Alex, I never claimed it would make people smarter.
So, what kind of samples would you like in the mail? What would you respond to?
Comment here.