In my “Big Ideas” post earlier this month, there were several unique, out-of-the-box suggestions for helping the Postal Service right itself.
This week, we are exploring explore five of those ideas and you can weigh in on each.
Here’s the fifth installment:
Of course, our business is regular, postal mail. And e-mail has taken away big chunk of personal correspondence. Some have suggested a third kind of mail – “Virtual postal mail.”
One commenter said this: “I think USPS should implement "virtual mailboxes" such as Zumbox and Earth Mail. Since it's still in its infancy we should do that, since we can do it better & more securely. Our employees take an oath and are respected more by the public for protecting privacy.”
Another suggested, “Have e-mail addresses linked to PO Box rental with password access, and a terminal similar to WebTV where only the e-mail account could be accessed” in the lobby. And someone else chimed in, “Let’s make e-mail a postal term.”
What if we had physical paper delivery, but also offered e-mail delivery that was tied to the customer’s physical address. The concept is that if say, JC Penny offered to send a catalog, they could opt for either physical or vitual delivery. In either case, USPS would be responsible for the “mailpiece.”
What do you think? Are any of these ideas smart? Are there some good benefits? Is there too much downside? Not enough upside? I want to know how you feel. Just be thoughtful and polite in your response.