According to Target Marketing, many companies continue to use mail to promote and retain customers. Each year, they publish a list of the top 50 mailers. No doubt, you are very familiar with most of them.
Here's the top four:
World Wildlife Fund: More than 66 percent of WWF's revenue comes through mail solicitations.
Habitat for Humanity: More than 25 percent of donations come through the mail.
The March of Dimes: Mails more than 74 million pieces annually which brings in 21 percent, or $44 million dollars, of the non profit's donations.
Hearst Publications: The publisher of Cosmopolitan, Esquire, Redbook, Town and Country and 10 other magazines.
Who do you see a lot of mail from? Who is a heavy mailer to your customers?