The Postal Service has partnered with Apple Inc. to develop a new product that lets consumers convert images from their camera into personalized mailpieces. Consumers will go to an Apple website to create greeting cards which will be printed by a vendor, placed in envelopes and entered as presorted First-Class letter mailings.
The unique Permit Picture Sticker designed for the product launch has a heart image shaped like a paper airplane. It is printed in two different colors—yellow for domestic postage and blue for international.
This may introduce a whole new generation of people using greeting cards.
What do you think? Will this cut into traditional greeting cards, or simply add to the overall volume of greetings? Comment here.