Here's a high-flying innovation in direct mail. The plastic cards with snap-out promotional gift cards meld variable data printing personalization, high-resolution graphics, wet-look aesthetics and real-time analytics technology.
Laminated breakout gifts cards are taking the traditional postcard to the next level. Besides razzle-dazzle looks, the core of DynamiCard's appeal is the card's bar coded analytics. When the client scans a gift card returned for use they scan them and it gives a demographic of what areas used the promotional cards.
Results have been promising. For instance, the average restaurant client using DynamiCard mailers is seeing a 12 percent response rate. First-Class
DynamiCard founder and CEO Ivan Farber believes the laminated cards have a key advantage over online deal-of-day sites, coupon books and traditional paper postcards because higher-end customers are usually a little self-conscious about using a printed paper coupon.
What do you think? Would you be more likely to use this than a paper coupon? Comment here.