Newsweek magazine had an article about the current state of the Postal Service. It turned to seven "experts" who gave their advice on how to turn things around.
I was wondering what you think about their ideas? Any of them make sense. I have my opinion -- but Mrs. Franklin keeps telling me to hold my tongue. But feel free to voice yours.
1) E-business. Assign every American an e-mail address when they're born and sell advertising on those accounts.
2) Increase service. Expand from six days to seven and be the only carrier to deliver every day.
3) Help advertisers send coupons.
4) Make a play as a carrier of the proposed expanded government broadband access, becoming a complete communications-delivery service.
5) Get a new brand. (The writer says our brand is "Fly like an eagle," no doubt referring to ad campaign from a decade ago. Fact check please!)
6) Strategically close branches. Have some open only for letters, others only open for parcels. (Oh boy, I really want to say something about this, but Mrs. Franklin is kicking me under the table.)
7) Motivate staff by putting jobs out for bid, and then reward savings with cash incentives.
Okay. What do you think? Read the article here, and then comment here.