If you work in an office with city delivery, you know that saturation mail has to be addressed. It's not easy for mailers -- especially small business owners, who must purchase mailing lists and print individual address labels.
Wouldn't it be cheaper for mailers and easier for us just to put "one in every box?"
According to PR Newswire, USPS will change the rules on January 2, allowing for simplified addressing on saturation flat-size mailpieces and irregular parcels in order to reach target customers in specific neighborhoods.
It is expected to help small businesses like pizza joints, barbers and restaurants who want to target the customers in their neighborhood.
The move is projected to bring in between $100-500 million per year in new revenue.
What do you think? Do you like the idea? Will it help grow business? Will it increase carrier hours? Will your customers like it? Comment here.