If you work in an office with city delivery, you know that saturation mail has to be addressed. It's not easy for mailers -- especially small business owners, who must purchase mailing lists and print individual address labels.
Wouldn't it be cheaper for mailers and easier for us just to put "one in every box?"
According to PR Newswire, USPS will change the rules on January 2, allowing for simplified addressing on saturation flat-size mailpieces and irregular parcels in order to reach target customers in specific neighborhoods.
It is expected to help small businesses like pizza joints, barbers and restaurants who want to target the customers in their neighborhood.
The move is projected to bring in between $100-500 million per year in new revenue.
What do you think? Do you like the idea? Will it help grow business? Will it increase carrier hours? Will your customers like it? Comment here.
8 comments:
I like the idea because it should encourage mailers to use this service who previously would not due to too many rules.
Awesome idea and long overdue.
Wonderful idea!!
Didn't they used to do this years ago? I think I recall getting free samples, etc. that way. Anyway, I think it's a good idea both for us and the mailers, but you can expect the "junk-o-phobes" to try to kill that idea.
As long as the price is reasonable I think it is a good idea. We will see if it really generates the revenue they say and has anyone factored in the delivery cost per carrier? Or do we only talk about what we get, not what it costs in time in the office and on the street.
Great idea provided the small businesses DON'T have to pay for "permits" which seems to be one the reasons in our area that smaller companies don't want to spend $400-$500 acquiring a permit for just a few annual saturation mailings. Otherwise, it sounds like a Great Idean & I'm sure a lot of the smaller businesses here would love to use the service!!
I pastor a small neighborhood church as well as working for the post office. This will allow us to let our neighbors know what we are doing! We havent been able to afford doing this before, but I now look forward to investigating the possibilities! As being good stewards of the money we are given, this is a win-win scenario.
Thank you!!
Having worked as a city carrier and managing city delivery, this idea is long overdue. This should save time on the street, not having to verify addresses, pulling out bad addresses, etc.
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