Tuesday, December 28, 2010

A brand you can trust

If I were to ask you to name the brands you like best, what would you answer?

In a 2010 survey — conducted by marketing research firm NewMediaMetrics — consumers say USPS, unranked in 2009, is 15th among brands they find the most attractive.

The survey asked 3,500 Americans between the ages of 13 and 54 to rank on a scale of 0-10 the companies they liked based on their “emotional attachment.”

The survey shows which brands people are least willing to give up. The iPod brand tops the list, followed by iPhone, Disney Parks, XBox and Microsoft Office Suite.

The United States Postal Service follows Google, Apple, and Blackberry and beats out Microsoft Windows, Victoria's Secret, Verizon Wireless, and Visa.

Take a look at Market Research Facts to see the Top 60 brands.
What do you think about this? What does this say about the Postal Service?

1 comment:

grannybunny said...

USPS ranks above Hershey's Chocolate? Awesome! :)