Monday, February 23, 2009

Credit crunch. Card offers drop

US households received 3.8 billion offers for new cards during 2008 according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate.

This represents a 27% decrease, or 1.4 billion fewer offers mailed in 2008, from the 5.2 billion offers consumers received in 2007.

The average household received 4.6 credit card offers a month in 2008, down from 5.4 in 2007.

What other volumes have you seen drop off? Drop me a note.

2 comments:

Anonymous said...

The catalogs I used to receive but almost never ordered from are no longer coming to our door.

jim said...

i am a retail associate, another volume we have seen drop is in the customers coming to the post office, I find time to read a book after doing second notices hardly ever seen a long line now and we have a 3 window office