The movie doesn't open until June 18th, but there's already plenty of hype surrounding the third installment of the Toy Story movie franchise.
The ads cleverly incorporate Al the Mailman, who has been the star of our Priority Mail campaign, and the Toy Story characters.
You'll see some television ads. There's also a Direct Mail campaign to 4 million business customers, a e-mail blast to 1.4 million customers, and lobby displays.
Watch the animated advertisement here.
Have you seen any of the ads? What do you think about the lobby displays? Will this help Priority Mail? What do your customers think?