Friday, June 11, 2010

Toy Story 3 uses power of USPS -- to infinity and beyond

The movie doesn't open until June 18th, but there's already plenty of hype surrounding the third installment of the Toy Story movie franchise.

The Postal Service and Disney Pixar have joined forces and a series of advertisements promoting Priority Mail can be seen all over.

The ads cleverly incorporate Al the Mailman, who has been the star of our Priority Mail campaign, and the Toy Story characters.

You'll see some television ads. There's also a Direct Mail campaign to 4 million business customers, a e-mail blast to 1.4 million customers, and lobby displays.

Watch the animated advertisement here.

Have you seen any of the ads? What do you think about the lobby displays? Will this help Priority Mail? What do your customers think?


Anonymous said...

The ad is cute. I like it. Upbeat and it will reach kids as well as business people. Now...did we also get a priority box to show up somewhere in the movie?

Anonymous said...

I love this ad! It is cute and our younger folks can relate to it! Keep up the good work!!!!!

karen from Seattle P&DC said...

I love the commercial! Using the pig was perfect considering it's Cliff, the mailman, from Cheers!

Anonymous said...

I recently saw the ad and my favorite character is the pig. Keep up the good work.