Thursday, February 16, 2012

Miniature Mail

Image of direct mail samplesThey say the present generation likes their mail to be unique. That's good news for Lea Redmond’s tiny mass mailings which have helped get messages out in a big way.

Leafcutter Designs uses a miniature format to send uniquely designed wedding invitations, pieces of direct mail, product promotions — anything you might want to print — in a teeny, tiny format.

Redmond’s tiny letters are one inch wide and her miniature packages are two inches wide. She uses the U.S. Postal Service to deliver them in larger envelopes that include magnifying glasses to read the notices. She can fit up to 1,000 characters on a piece of paper that is 1 X 1½ inches.

“There is just something delightful and fun when you play with scale like this,” explains Redmond. “You definitely get people’s attention.”

The design of the mailings is customized to fit the needs of each customer, which range from individuals to multinational companies. One customer states the mailings resulted in nearly 9 percent of the recipients calling for a demonstration, and he adds there was a 30-percent hit increase on his website.

“People really like things to be sent in the mail,” Redmond said. “You can feel it and hold it in your hand. It comes across as more meaningful than something sent electronically. This is a labor of love for me and it’s really my delight to make these magical little mailings.”

1 comment:

Anonymous said...

Something unique for sure but I need the Readers Digest big print to read anything !!