Friday, February 24, 2012

On the Campaign Trail

The New York Times recently ran a story about the role that mail has played in the election so far. It made the point that putting a printed piece in the hands of a voter is a valuable use of a campaign's advertising dollar.

"The decision makers in these campaigns know that the 'mail moment' grabs a voter’s attention more fully than any web, television or radio advertisement could possibly do," the Times concluded.

Ads on television are pointed, but mail pieces can be even sharper and carry a far longer shelf life than a fleeting 30-second commercial.

And standard mail can now be easily sent to every address using Every Door Direct. Want to get your message out to the masses? Mail it.

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