In the United Kingdom ,
Royal Mail has recently honored its Team Great Britain gold medalists in the
Olympic Games by painting a collection box gold for each gold medal won. It’s a
positive way to show the spirit of pride for members of the community that have
excelled in great achievements.
Changing the paint scheme of collection boxes for certain
events or individuals isn’t something new. In 2007, the USPS graced many of its
boxes with the likeness of R2-D2, the famous droid from the Star Wars movie
franchise. The temporary makeover sparked great interest and enthusiasm for
fans of the poplar character as well as the Star Wars themed stamps issued that
same year.
Alteration of a collection box skin doesn’t occur with great
frequency, however. The standard blue design is seen as the beacon of an
institution that stands behind its “We Deliver For You” motto. As prominent as
these stalwart boxes are, a temporary makeover isn’t completely out of the
question as a possible promotion campaign for a new Postal Service product
release.
If a new promotional skin were to be developed for
collection boxes, what do you think that design should be?
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