Tuesday, October 23, 2012

Every Door Direct Mail Helps Author Find New Readers

“An answer to my prayers,” said Carole Scott (right)
about Every Door Direct Mail.

It’s a great postal story that bears retelling – and no, it’s not fiction.

Author Carole Scott wrote a book, “Bears for Young and Curious Minds” that demystifies one of nature’s most misunderstood creatures.

Despite the positive reviews about the text and illustrations, she was having a hard time marketing the books from her small town of Crawford, CO.

Office-in-Charge Marvel Simineo had a simple suggestion for the author–  sponsor a book signing and promote it with Every Door Direct Mail.

Simineo explained to the customer how the process would work – create a mailpiece and then sent them to customers in the local communities for as little as 14.5 cents each.

Using the online tool, Simineo showed the customer the rural routes and PO Box counts for the local office and surrounding areas.

In just a couple of weeks, the customer brought in a mailing of 810 pieces promoting the signing at the local library.

“This is an answer to my prayers,” said Scott. “I needed an inexpensive way to get the word out about my book.”

The signing was a success, with about 100 books sold and a steady stream of potential readers waving their Every Door Direct Mail flyer as they walked into the door.

"This effort by Marvel just illustrates a boundless magnitude of creativity," said Acting Business Development Specialist Diane Brown, who helped facilitate the mailing. "We can express that to business owners for their marketing needs when promoting Every Door Direct Mail”.

Does your business or a postal customer have a great idea? Contact your local USPS Business Development Specialist.

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