Wednesday, May 9, 2012
Can working with a competitor be good for business?
The UPS Store, for example, helps its small business customers create and print marketing material. To reach target neighborhoods for distribution, Every Door Direct Mail from the Postal Service is employed to maximize effectiveness of the marketing campaign for as little cost as possible.
FedEx has a program called SmartPost that ships low-weight packages to residential customers using the Postal Service for final delivery. This allows the company to use the size of the Postal Service distribution network to create low-cost delivery opportunities for its customers.
Business relationships amongst rivals can make sense when challenging times demand creative solutions. To what extent such relationships can go is anybody’s guess, but for now, it seems that the future of mutually beneficial associations is more the trend than the exception.
Do you think cooperative relationships amongst business rivals are a good idea? Comment here.