Businesses are constantly searching for ways to attract more
customers while keeping the ones they have. One way to provide that incentive
is by offering discounts on the products and services they offer.
Discounts are offered in almost every line of business. From
cable television to a transmission flush, discounts have been attracting
customers in search of a good deal for as long as businesses have been
advertising to customers. The Postal Service is no exception.
Express Mail, Priority Mail, and Global Express Guaranteed
are just a few of the services USPS offers at a discount by purchasing online
rather than over the counter. The Internet-based incentive is not only a way to
promote the services offered by the Postal Service, it also rewards customers
for doing business through a preferred conduit.
Businesses will continue to promote discounts well into the
future to grow their operation in a way that’s consistent with their
expectations. It’s an approach the Postal Service can’t afford to ignore.
Do you think offering discounts to customers is a good idea
for the Postal Service?
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