Tuesday, July 24, 2012

The QR Revolution

Cell phones have been used for much more than just audio communication for many years. One of its recent enhancements makes alternative use of the camera embedded in the small devices. Besides taking photos, cell phone cameras are frequently used for scanning QR codes on products, advertisements and print media to direct viewers to additional information. The Postal Service has taken this a step further by introducing QR codes on the back of its latest stamp issue.

With the introduction of the Edith Piaf and Miles Davis stamps, the Postal Service has added a special QR code on the back of each stamp. This is first time QR technology has been integrated into a stamp release. Its introduction expands the benefits of a stamp purchase beyond postage and collectability.

For this particular stamp issuance, the QR code directs individuals to a special website that has additional information and photographs on the lives of Edith Piaf and Miles Davis. The website also displays the different products available in this stamp series while music from Miles Davis plays (optionally) in the background.

Do you think the Postal Service should include QR codes on other stamp issues?

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